/// Chief of Staff · Programme architect · Chennai

Hi, I'm Monica

I turn big ideas into things that actually happen

Nine industries. Fifteen products and programmes. One job I keep coming back to: take a leader's intent and give it structure, rhythm and follow-through, so the right things get done.

Move your cursor. Every dot's a moment.

Portrait of Monica Sethiya
Monica Sethiya
Right now
Chief of Staff, HIS Studio
Chennai · IST · open to remote & travel

(About)

Most of my career has been the work in between: between founders and engineers, researchers and leadership, a big vision and Monday morning's to-do list. I'm happiest when a messy, ambitious idea becomes something a team can actually run with.

$0K+
Initial research funding for the IIT Madras M&E Centre of Excellence
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Employees in a merger's legal & HR transition I managed
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Partner brands pitched and onboarded to an AR marketplace
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Languages in an LLM subtitle system we deployed for cinema releases
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Colleagues trained on AI adoption, technical and non-technical
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Idea-to-POC conversion at InQubator, the incubator I built

(01) The 30-second read

What a Chief of Staff does. Where I've already done it.

Six things the role asks for, each matched to real work I've done. No translation needed.

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01

Carry the principal's agenda

  • Chief of Staff at HIS Studio: implementing the Director's vision across every operational vertical
  • Founder-side partner through Monstellar: PRDs, roadmaps and MVPs for founders in Ed-Tech and Travel
HIS Studio · Monstellar
02

Build the operating rhythm

  • Built InQubator from scratch: evaluation framework, quarterly executive pitch sessions, 25+ employees mentored
  • Set up agile sprint cycles and end-to-end workflows for 4 internal platforms
Qube Labs · Pixel And Mortar
03

Run strategic initiatives

  • Ran the Qube Labs R&D portfolio: AI research, academic partnerships, incubation, community, data
  • Led a discovery study that found a $2M market opportunity for a travel startup
Qube Labs · Monstellar
04

Hold the room with partners

  • Laid the foundation for India's first M&E Centre of Excellence with IIT Madras
  • Events with SMPTE, HBO, Warner Bros and RED for 400+ pros
  • $75K+ raised from 99+ sponsors for TEDxChennai
Qube Labs · TEDxChennai
05

Lead change across people

  • Managed the legal and HR transition for a 1,000+ employee merger
  • Trained 100+ employees, technical and non-technical, on AI adoption
Monstellar · Qube Labs
06

Make decisions visible

  • Led data lake cleanup and built Power BI dashboards for 6+ departments
  • Automated operational reporting with AI-based dashboard tools for a men's bespoke studio
Qube Labs · Monstellar

(02) The big picture

Each dot lit up at a different time. Together, they make the picture.

Scroll through nine years. Every point is a real role, project or outcome. Hover any dot to see what it was.

2017 – 2019 · Community

Learning to move rooms.

Enactus, TEDxChennai, Singularity University Chennai and INK. Years of building rooms, not just showing up in them.

$75K+ · 99+ sponsors1,500+ attendee event25+ meetups · 1,200+ attendees
CoS lensStakeholder management, before it had a name.
2019 – 2020 · Behaviour

Asking why people act the way they do.

Habit-formation research at Crayon'd. A gamified IKIGAI career platform at SPI EDGE. Cognitive science and neuromarketing study alongside.

200+ users · 10+ partner companiesEdinburgh · CBS · OpenExO
CoS lensDiagnose before you prescribe.
2020 – 2022 · Product

Turning a vision into a shipped thing.

Pixel And Mortar: an AR interior design platform and marketplace, built 0→1 with a cross-functional team of 30+.

4 internal platforms102+ partner brandsTeam of 30+
CoS lensHolding the line between vision and delivery.
2022 – Now · Monstellar

The same question, in different industries.

My consulting practice. Founders, startups and SMEs at the problem-before-the-brief stage, when the question isn't clear yet.

Ed-Tech: market entry 3 months sooner1,000+ employee merger$2M opportunity
CoS lensA founder's second brain, on contract.
2023 – 2026 · Qube Labs

Running a portfolio, not a project.

The R&D and innovation vertical of India's largest cinema technology company. Seven workstreams, one operating rhythm across researchers, engineers, leadership and industry partners.

IIT Madras CoE · $100K+LLM · 12+ languagesInQubator · 27%100+ trained on AI
CoS lensKeep many moving parts pointed at one outcome.
2026 – Now · HIS Studio

Chief of Staff, by title.

Implementing the Director's vision across all operational verticals, growing the brand's community, and building consumer education on clothing quality.

147K of a 200K community goalAll operational verticals
CoS lensAlready doing the job.
The whole picture

Alone, each dot is a job. Connected, they're a Chief of Staff.

People skills from community work. Judgement from behavioural research. Delivery from product. Range from consulting. Scale from running a portfolio. All of it now pointed at one principal's agenda.

Lighting up now Already part of the picture Chief of Staff, the centre

(03) How I work

No black boxes. Same four moves, every time.

Whether it's a research centre or a menswear label, the rhythm doesn't change much. Here's what working with me actually looks like.

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01

Listen first

Diagnose before prescribing. I sit with the leader, the team and the data until the real problem is clear, which isn't always the one in the brief.

Learned in · behavioural research, consulting
02

Map it out

Turn intent into something people can hold: a PRD, a roadmap, an evaluation framework. One page everyone can point at.

Seen in · Ed-Tech MVP, 18-month travel roadmap
03

Set the rhythm

Sprints, reviews, pitch sessions, dashboards. The cadence that keeps many moving parts pointed at one outcome without me chasing anyone.

Seen in · InQubator, Qube Labs portfolio
04

Ship & hand back

Get it out the door, measure it, write it down, and leave the team running it better than before. Then on to the next thing.

Seen in · LLM subtitles, 4 platforms shipped

(04) Experience

The work, in order.

Tap any role to open it up. The most recent one is already open for you.

Turning the Director's vision into execution across all operational verticals.

  • Spearhead implementation of the Director's vision across all operational verticals.
  • Grow the brand's Instagram community toward a 200K goal (147K so far).
  • Develop educational initiatives that inform Indian consumers about high-quality clothing standards.
Executive partnershipOperationsCommunityMarketing strategy

Ran the portfolio of the R&D vertical at India's largest cinema technology company.

  • IIT Madras Centre of Excellence: laid the institutional foundation for India's first Media & Entertainment CoE, with $100K+ in initial research funding. Mapped the internal data pipeline, defined the research agenda and built operational infrastructure ahead of formal launch.
  • Video super-resolution: coordinated a transformer-based model upscaling 2K cinema content to 4K, trained on 100K–200K hours of cinema-grade content. Managed the research-to-deployment pipeline between IIT Madras and internal engineering over an 18+ month timeline.
  • LLM subtitle translation: deployed a system supporting 12+ languages (7 Indian, 5 global) for cinema releases worldwide, reducing manual translation costs and time-to-market for regional content.
  • InQubator: built the internal incubator from scratch: evaluation framework, cross-departmental mentorship (25+ employees), quarterly executive pitch sessions. 27% idea-to-POC conversion (3 of 11 concepts).
  • Blockchain discovery study: identified use cases and technical feasibility across content distribution, rights management and revenue transparency.
  • AI enablement: trained 100+ employees across technical and non-technical roles through workshops and challenges.
  • Data & reporting: led data lake cleanup and built Power BI dashboards for 6+ departments.
  • Industry community: organised 5+ events with SMPTE, HBO, Warner Bros and RED, reaching 400+ M&E professionals.
Portfolio managementAcademic partnershipsLLM deploymentInnovation programmesChange management

My own practice for founders, startups and SMEs at the problem-before-the-brief stage.

  • Ed-Tech startup: defined the PRD, built AI design mockups and delivered an MVP POC, accelerating market entry by 3 months.
  • Media-Tech MNC: managed the legal and HR transition for a 1,000+ employee merger.
  • Travel startup: defined product vision and an 18-month roadmap; identified a $2M market opportunity.
  • Men's bespoke studio: automated operational reporting using AI-based dashboard tools.
Founder enablementRoadmappingM&A integrationProcess automation

Built the product and marketplace for an AR interior design platform, 0 to 1, with a team of 30+.

  • Defined product vision and end-to-end workflows for 4 internal platforms: main site, AR app, vendor dashboard and designer dashboard.
  • Pitched and onboarded 102+ partner brands to the AR marketplace. Each needed its own onboarding that made staying worth it.
  • Managed cross-functional teams across design, engineering and marketing with agile sprints in Jira and Confluence.
0→1 productMarketplaceARPartnerships

(Earlier chapters)

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Sep – Nov 2020 · Sep – Nov 2019 (intern)

Product Analyst

Crayon'd · Chennai

Research on habit formation and the neuroscience behind it for a behaviour-based product; wireframes with gamification mechanics.

Jan – Jun 2020 · Mar – Dec 2019 (intern)

Project Associate

SPI EDGE · Chennai

Launched "Get Shit Done", a gamified IKIGAI platform: 200+ users, 10+ partner companies. As intern, part of the INK Chennai team: INK Salon and experiences for INK Conference 2019.

2017 – 2023 · Community

Partnerships & community

TEDxChennai · Singularity U · Enactus

TEDxChennai Partnerships Executive (Dec 2018 – Oct 2019): $75K+ from 99+ sponsors. Singularity U Chennai Global Ambassador (Mar 2019 – Sep 2023): 25+ meetups, 1,200+ attendees. Enactus Shasun Student President (2017 – 2019).

Prefer it on paper? Here's the two-page version.

Download the full CV ↓

(05) Kind words

What it's like to work with me.

As a Program Manager, she has a rare knack for taking complex, high-level requirements and breaking them down into clear, actionable steps that the development team can actually run with. She doesn't just pass information along; she filters and refines it so everyone knows exactly what needs to be built and why. … If you need someone who can bridge the gap between business goals and engineering, Monica is exactly that person.
Suresh KrishnamurthyFractional CTO & Strategic Advisor · Client, Pixel And Mortar
LinkedIn ↗
Not many managers will hand you a gaming console and call it research. Monica did… She tasked us with analysing haptic feedback technology using the PS5 as a reference point, mapping industry standards, identifying gaps, and building a picture of where haptics sits as a medium for storytelling and experience design. The brief was open-ended by design, and that was the point.
Robin RajasegarRTL Design Engineer · Qube Cinema
LinkedIn ↗

(06) Always learning

I go deep on things I don't yet understand.

I studied business, not engineering, so I keep learning the systems I work alongside. In 2026 that meant security: risk is an operating concern, and a Chief of Staff should be able to ask the right questions about it.

2026 · Google via Coursera

Currently

Cybersecurity

Four courses done: security foundations, risk management with the NIST Cybersecurity Framework, network security, and Linux & SQL.

Foundations of CybersecurityAug 2026
Play It Safe: Manage Security RisksAug 2026
Connect and Protect: Networks and Network SecurityAug 2026
Tools of the Trade: Linux and SQLSep 2026
2022
SingularityU Chapter AmbassadorSingularity University
2020
An Introduction to Consumer Neuroscience & NeuromarketingCopenhagen Business School
2020
Philosophy and the Sciences: Philosophy of Cognitive SciencesUniversity of Edinburgh
2020
ExO FoundationsOpenExO
BBA, Business Leadership & Administration

Shasun College · Class of 2020

9.52 /10 GPA
Monica at Tso Kar salt flats, Ladakh
Tso Kar, Ladakh
4,500mabove the
to-do list

(07) Beyond the desk

Curiosity at altitude.

I joined a scientific expedition across Ladakh as a participant alongside researchers: field lectures and sample collection at Tso Kar, Saboo, Hanle and Tso Moriri. Terrain close enough to Mars that scientists use it to prepare for planetary missions. I paid for it myself, because I couldn't stop being curious.

The same curiosity took me into nine industries. I follow questions until they become something useful.

🚀 Space & deep tech🌱 Climate📜 Mythology & storytelling⛰️ Food, travel & mountains

"What makes people happy?" I asked it in a cold desert. I'm still asking it at work.

(08) Next chapter

Looking for a Chief of Staff? Let's talk

I'm looking for a role at the centre of a scaling company, where the work is figuring out what the work should be, keeping the right things moving, and building the operating backbone that lets ambitious teams focus. Chennai-based, IST-aligned, open to global remote roles and travel.

monicasethiya@gmail.com